Mac Attack

By christine on Thu, May 15, 2008 9:56 am

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hold on to your hats, mac whores: the boston behometh apple store opens downtown TODAY, at 6pm. brace yourself for the calamity. if you're not already there, you're LATE. get in line.

if you didn't get the memo, it's the largest store in the country. w0wzerz.

the three-floor testament to the fact that steve jobs controls how and when our neuroses hit is a gorgeous, modern, spankingly lustworthy piece of construction. a formidable cube of glass, concrete and steel, the store is anchored by a big helix-like translucent spiral staircase (note: it's an up-skirt gazer's fantasy come true) like a strand of giganto robot's DNA.

the open set up makes people-watching key, inside and out, though i found myself almost getting vertigo as it almost feels too unreal to be floating in such a lightweight space. imagine a glass-bottomed boat, except you're surrounded by goofy kids in headphones instead of schools of clown fish.

it's basically the same layout as the other stores (stark arrays of computers, ipods, speakers, etc) with the top floor dedicated to the genius bar and employees who actually look pumped. leave it to them to break the status quo.

Menino meets Mac

at yesterday's press preview, mumbles menino and his groaning entourage joined apple VP of retail ron johnson. we espied the mayor chatting with an apple consultant on a imac. i bet he secretly is PC all the way, but wouldn't let the cracks show.

the fact that the place is open from 8am to 11pm every day will make it a huge magnet for people dying to check their email or surf the web at odd hours. also, could it be possible for a reliable source of downtown bathrooms? ever since best buy starting locking their loos, it's back to the back bay b-room hunt. only time will tell.

what are waiting for, killas ... those iphones aren't going to buy themselves, you know.

exclusive photos by E.T.!