 | |||
| FEATURES | BLOGS | DAILY DIG | GEAR |
You can handle the TRU
Organic vodka company plugs along a sustainable path
By BEN WHELAN
del.ico.us
reddit!
In today's climate of "greenwashing" and widespread conservation efforts, even luxury goods—like spirits—are seeing an infusion of eco-consciousness. TRU Organic Vodka, a California-based brand, not only guarantees that every step of production is USDA-certified organic (from the wind-powered Idaho wheat farm to local lemons for infusions), but also takes tremendous steps to be more sustainable in every element of their business.
Their bottles use less glass (about 200 grams less than the industry standard) and tree-free or recycled-paper labels printed with soy or vegetable inks. For every bottle sold, the company will plant a tree in the rainforest.
Green agenda aside, TRU tastes superior to many of its counterparts in the vodka world. While many infused vodkas on the market use flavor extracts, TRU goes straight to the source, using real vanilla beans and hand-grated lemon zest.
Sustainable eats—always a good idea. Sustainable drinks? We're down.
[Available for $34.99 at Gordon's Fine Wine & Liquors, 894 Main St., Waltham. 781.893.1900. gordonswine.com. truvodka.com]
