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Moroccan Moisture

Fair-trade Argan oil arrives at Kiehl's for great justice

By ISABELLE DAVIS

ST_KiehlsLG

Every day can reek of Earth Day with Kiehl's recently launched Superbly Restorative collection. These Argan oil-based skin savers are hydrating godsends and are 100 percent fairly traded, come in PRC (post-consumer recycled) packaging and are perfect if you don't like wearing perfume but still want to smell good enough to be, well, smelled. Available in three forms of slathering (lotion, oil, salve), there is a moisturizer consistency for everyone.

The oil is from the Atlas Mountain region in Morocco, where the Targanine Cooperative works to preserve the surrounding Argan forest. This community of Berber women harvests the Argan nuts for both their edible oil and health benefits. Aside from planting new trees for the forest's preservation, these ladies are also promoting women's literacy, gaining healthcare access, securing educational rights and boosting their financial standing.

The oil used for these skin rejuvenating potions is super rich in fatty acids, which means it helps promote and strengthen skin's elasticity, tone and smooth-as-a-newborn's-butt factor. Plus, it gives your epidermis a nice radiant glow without looking like you dumped Astroglide all over yourself. The oil has a lemony patchouli aroma, the salve has a light lemon scent and the lotion (my favorite) smells like fresh oranges with a twist of sandalwood.

The cost ain't cheap—but if my mother taught me anything, it's to treat your skin and the environment right. A 6.8-ounce bottle of the Superbly Restorative Body Lotion is $35, while 4.2 ounces of the Superbly Restorative Dry Oil (which can also be used in your hair) is $30. The Superbly Restorative Skin Salve is $25 for a 1.4-ounce tub and makes a classy on-the-go substitute for the pedestrian pocket-sized Vaseline.

 

[Kiehl's, 112 Newbury St., Boston. 617.247.1777. kiehls.com]



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